We are a team of technology innovators and communication experts who specialise in developing technology propositions for the world around us. We noticed that in an overwhelming number of use cases, technology was not really the problem; mistrust came from how it was deployed by creators and then understood and used by consumers.  

We feel that the biggest barrier is not necessarily a lack of resources as much as lack of awareness of what individuals and organisations can do to help themselves and the larger community. That said, the knowledge, resources and platforms required to create this awareness exist, but the impact is often limited by the medium through which it is delivered. For information to be effective, it needs to be presented in a form that is engaging and captive. The place and time of presenting this information are crucial too.   

This insight led to deep research into modern behavioural science in an attempt to make products that would be easy to understand and use and also be designed to help people do better for themselves. Our fascination with the evolution of Electronic Paper Display (EPD) technology, bolstered by growing consumer commitment to sustainability, led us to bring these ideas together and voila! Now you’re looking at Nudge4Good.  

When we say that sustainability is a foundational value for Nudge4Good, we mean that in the most comprehensive way possible. As an organisation that believes in a greener approach to technology, we consider sustainability a lifestyle – maximising sunlight and fresh air for example, proactively reducing material wastage, reusing parts and components as much as possible, taking a modular approach to design to encourage reusing and design flexibility... We take this approach into our daily lives too in many ways.

We carpool, walk or use public transit as much as possible, use digital tools to minimise paper usage, ensure all waste is segregated to encourage recycling, use empty coffee jars as tool holders, empty biscuit tins for storing electronic components, etc. Without penalties or pushiness, we try our best to nudge ourselves into more sustainable work choices daily.   

As an aspiring technology startup, our vision goes beyond creating innovative products—we aim to be a driving force for social good, i.e. innovate to benefit society as a whole, to address social, environmental, and economic challenges, particularly in ways that promote positive change, equality, and well-being. We believe that business should not only be about profits but also about making a difference in the world, and as a startup, we have the unique opportunity to integrate these principles into our foundation. 

A key goal in this journey is our determination to become a certified B Corporation (BCorp), to meet high standards of social and environmental performance, accountability, and transparency. Achieving BCorp status would not only demonstrate our commitment to positive social and environmental impact but also help us attract partners and investors who share our values. 

It naturally follows that, from conception to execution, the Nudge4Good messaging platform prioritises sustainability and respectful communication. We are committed to developing cutting-edge solutions that address the pressing environmental challenges of our time. Our screens use Electronic Paper Display (EPD) technology that is known for being unobtrusive and gentle on the eye. Our modular design supports easy repairs, replacements and upgrades while optimising the reuse and recycling of parts as indicated.  

Sustainability is at the core of everything we do. Our commitment to environmental stewardship extends beyond our products and services; we strive to foster a culture of sustainability within our organisation. From reducing our own operational footprint to prioritising ethical supply chains and promoting eco-conscious values, we seek to lead by example and inspire others to follow suit. 

We recognise that sustainability is a collective effort, and that the greatest solutions come from collaboration. By working closely with partners, stakeholders, and customers, we are building a community dedicated to accelerating the transition to a more sustainable world. Our approach is rooted in transparency, innovation, and a shared sense of responsibility toward future generations. 

All messaging campaigns are based on the learnings of modern behavioural science, particularly emphasising the power of the subtle yet impactful Nudge Theory, a concept that suggests that subtle changes in the environment or presentation of choices can influence people's behaviour in predictable ways, without limiting their freedom of choice.   

We look to bring about measurable change in user habits by communicating with a wide variety of audiences. Our goal is to create tangible, scalable impacts that lead to long-term societal and environmental benefits. Together, we can innovate for a better tomorrow.